The problem of the emergence and development of various different in efficiency and methods of struggle protest associations in the cities of Siberia is in the center of attention of this research. The main question of the research is “Why do protest associations arise in modern cities and under what conditions is their activity most effective?”. The theoretical foundations of the work are the concepts of modernizations, revolutions and collective actions at the macro level, the concept of urban regimes at the meso level, the main provisions of the transactional analysis at micro level. The empirical base is a set of indicators of urban development, the dynamics and course of protests, the experience of analyzing interviews with leaders and activists of events. Based on the analysis of the protest discourse, the main types of games are stable hidden interactions aimed at maximizing the result. Examples of games of authorities and protesters are given. The conclusion is made about the relationship between the growth of protest organizations and associations depending on the degree of inclusion in the modernization processes and the type of urban regime formed in the city.