CORPORATE SOCIAL RESPONSIBILITY: MOTIVATION, TRENDS AND PROSPECTS
https://doi.org/10.32324/2412-8945-2021-3-28-37
Abstract
The article discusses the concept of corporate social иresponsibility in the modern economy. The tools for implementing the social responsibility of companies are considered as forming their competitive advantages. The motives that encourage participants of modern economic relations to socially responsible behavior are determined. The role of the UN Global Compact as a driver of companies' activities in modern times is noted. The specificity of initiatives in the field of corporate social responsibility in modern Russia is characterized. The possible prospects for the development of this aspect of economic activity in modern Russia are revealed.
About the Author
T. N. Solovey
St Petersburg (State) University
Russian Federation
Russian Federation
Tatyana N. Solovey, Candidate of Economic Sciences, Associate Professor of the Department of Economic Theory and Social Policy
Saint Petersburg
References
1. Baza dannyh uchastnikov Global Compact, available at: https://www.unglobalcompact.org/engage-locally
2. Demkina K. A. Korporativnaja social'naja otvetstvennost', kak faktor konkurentnogo preimushhestva kompanii, Biznes-obrazovanie v jekonomike znanij, 2018, № 2 (10), available at: https://cyberleninka.ru/article/n/korporativnaya-sotsialnaya-otvetstvennost-kak-faktor-konkurentnogo-preimuschestva-kompanii (accessed 14.04.2021).
3. Pjatov M. L., Solovej T. N., Sorokina A. S., Gusnieva A. A. Nefinansovaja otchetnost' v jekonomike: opyt XIX — nachala XXI v., Vestn. S.-Peterb. un-ta. Jekonomika, 2018, № 34 (3), pp. 465—492. available at: https://doi.org/10.21638/spbu05.2018.306
4. Pjatov M. L., Solovej T. N. Praktika rasprostranenija nefinansovyh otchetov kompanij kak sposob formirovanija ih konkurentnyh preimushhestv, Vestn. prof. buhgalterov, 2017, № 3, pp. 29—42.
5. Feoktistova E. N., Kopylova G. A., Ozerjanskaja M. N., Moskvina M. V., Hofmann N. I., Purtova D. R. Rossijskij biznes i Celi ustojchivogo razvitija. Sbornik korporativnyh praktik, Moscow, 2018, 200 p.
6. Ustojchivoe razvitie. Rol' Rossii, Global'nyj Dogovor OON. Itogi oprosa rossijskih kompanij o tekushhem urovne i perspektivah ih vovlechennosti v realizaciju celej ustojchivogo razvitija OON, 2018, available at: http://www.globalcompact.ru/upload/iblock/376/Itogi-oprosa_broshyura.pdf (accessed 14.04.2021).
7. Shahnazarjan B. A., Tel'nyh V. S. Korporativnaja social'naja otvetstvennost' kak faktor konkurentnogo preimushhestva predprijatija, Tavr. nauch. obozrevatel', 2016, № 1—2 (6), available at: https://cyberleninka.ru/article/n/korporativnaya-sotsialnaya-otvetstvennost-kak-faktor-konkurentnogo-preimuschestva-predpriyatiya (accessed 14.04.2021).
8. Aqueveque C., Rodrigo P., Duran I.J. Be bad but (still) look good: Can controversial industries enhance corporate reputation through CSR initia-tives?, Business Ethics: A European Review, 2018, vol. 27(3), pp. 222—237.
9. Brennan N., Merkl-Davies D. Accounting narratives and impression management. The Routledge Companion to Communication in Accounting. London, Routledge, 2013, pp. 109—132.
10. Cegliński P., Wiśniewska A. CSR as a Source of Competitive Advantage: The Case Study of Polpharma Group, Journal of Corporate Responsibility and Leadership, 2017, vol. 3, pp. 57—70.
11. Motilewa Deborah B. et al. Corporate Social Responsibility as a Tool for Gaining Competitive Advantage, International Journal of Multidis-ciplinary Research and Review, 2015, 1 (1), pp. 16—24.
12. Crisóstomo V. L., Freire F. de Souza, Vasconcellos F. C. Corporate social responsibility, firm value and financial performance in Brazil, Social Responsibility Journal, 2011, 7 (2), pp. 295—309.
13. Dierkes M., Lee P. E. Corporate social accounting reporting for the physical environment: A critical review and implementation proposal, Accounting, Organizations and Society, 1977, 2 (1), pp. 3—22.
14. Du Sh., Bhattacharya C. B., Sen S. Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier, Management Science, 2010, 57, pp. 1528—1545.
15. Esrock S., Leichty G. Social responsibility and corporate web pages: self-presentation or agenda-setting?, Public Relations Review, 1998, vol. 24, no. 3, pp. 305.
16. Freedman M., Stagliano A. J. The market impact of social information: investigator reaction to public disclosure. Proceedings, AAA Mid Atlantic Regional Meeting, 1984.
17. Galbreath J. How does corporate social responsibility benefit firms? Evidence from Australia, European Business Review, 2010, vol. 22, no. 4, pp. 411—431.
18. Garriga E., Mele D. Corporate social responsibility theories: Mapping the territory, Journal of Business Ethics, 2004, 53, pp. 51—71.
19. Hahn R., Lülfs R. Legitimizing negative aspects in GRI-oriented sus-tainability reporting: a qualitative analysis of corporate disclosure strategies, J. Bus. Ethics, 2014, 123 (3), pp. 401—420.
20. Heflin F., Wallace D. The BP Oil Spill: Shareholder Wealth Effects and Environmental Disclosures, Journal of Business Finance & Accounting, 2017, vol. 44, iss. 3, March/April, pp. 337—374.
21. Saeidi S. P. et. al. How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction, Journal of Business Research, 2015, vol. 68, iss. 2, pp. 341—350.
22. Husted B., Allen D. Corporate social responsibility in the multinational enterprise: strategic and institutional approaches, Journal of International Business Studies, 2006, vol. 37, pp. 838—49.
23. Kareem M. Shabana, Ann K. Buchholtz, Archie B. Carroll. The Institutionalization of Corporate Social Responsibility Reporting, Business & Society, 2017, no. 56 (8), pp. 1107—1135.
24. Kotler P., Lee N. Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. John Wiley & Sons, Hoboken, New Jersey, 2005.
25. Lin C. H., Yang H. L., Liou D. Y. The impact of corporate social responsibility on financial performance: Evidence from business in Taiwan, Technology in Society, 2009, 31 (1), pp. 56—63.
26. Lindblom C. K. The Implications of Organisational Legitimacy for Corporate Social Performance and Disclosure. Conference Paper, Critical Perspectives on Accounting Conference, New York, 1993.
27. Mahapatra S. Investor reaction to a corporate social accounting, Journal of Business Finance and Accounting, 1984, 11 (1), pp. 29—40.
28. Malcolm S., Khadijah Y., Ahmad Marzuki A. Environmental disclosure and performance reporting in Malaysia, Asian Review of Accounting, 2007, 15 (2), pp. 185—199.
29. Margolis J. D., Walsh J. P. Misery loves companies: Rethinking social initiatives by business, Admin. Sci. Quart, 2003, 48 (2), pp. 268—305.
30. Mathews M. R., Perera M. H. B. Accounting Theory & Development. Third ed. An International Thomson Publishing Company, Australia, 1996, 402 p.
31. Miska C., Szőcs I., Schiffinger M. Culture's effects on corporate sus-tainability practices: A multi–domain and multilevel view, Journal of World Business, 2018, vol. 53 (2), pp. 263—279.
32. Nader R. Corporate Disclosure: The Public Right to Know, Journal of Contemporary Business, 1978, Winter, pp. 25—32.
33. Opoku-Dakwa A., Chen C. C., Rupp D. E. CSR initiative characteristics and employee engagement: An impact-based perspective, Journal of Organizational Behavior, 2018, vol. 39 (5), pp. 580—593.
34. Porter M. E., Kramer M. R. Strategy and society: The link between competitive advantage and corporate social responsibility, Harvard Bus. Rev., 2006, 84 (12), pp. 78—92.
35. Rettab B., Brik A., Mellahi K. A study of management perceptions of the impact of corporate social responsibility on organisational performance in emerging economies: The case of Dubai, Journal of Business Ethics, 2009, 89 (3), pp. 371—390.
36. Samkin G., Schneider A. Accountability, narrative reporting and legitimation, Accounting, Auditing & Accountability Journal, 2010, vol. 23, iss. 2, pp. 256—289.
37. Sen S., Bhattacharya C. B., Korschun D. The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment, J. Acad. Marketing Sci., 2006, no. 34 (2), pp. 158—166.
38. Simmons C. J., Becker-Olsen K. L. Achieving marketing objectives through social sponsorships, J. Marketing, 2006, 70 (4), pp. 154—169.
39. Solovey T. Corporate social responsibility and financial reporting. Separate pasts and common future in integrated reporting. Schmidpeter R., Capaldi N., Idowu S. O. & Stürenberg Herrera A. (ed.). Springer, (CSR, Sustainability, Ethics and Governance), 2019.
40. Solovey T., Kanugina N. Corporate social responsibility of small and medium enterprises in developed and emerging economies: cases of Germany and Russia. “New Challenges of Economic and Business Development—2018: Productivity and Economic Growth”, Riga, Latvia, May 10—12, 2018, Proceedings. Riga, University of Latvia Publ., 2018, 661—671 p.
41. SOMO / EPSU (12/2012) Electricity companies less transparent than claimed - Multiple discrepancies found in sustainability reports, available at: http://www.epsu.org/a/91903
42. Spence M. Job Market Signaling, The Quarterly Journal of Economics, 1973, 87 (3), pp. 355—374.
43. I. Alon, C. Lattemann, M. Fetscherin, S. Li, A. Schneider Usage of public corporate communications of social responsibility in Brazil, Russia, India and China (BRIC), International Journal of Emerging Markets, 2010, vol. 5, no. 1, pp. 6—22, available at: https://proxy.library.spbu.ru:2060/10.1108/17468801011018248
44. Uyar A., Karaman A. S., Kilic M. Is corporate social responsibility re-porting a tool of signaling or greenwashing? Evidence from the worldwide logistics sector, Journal of Cleaner Production, 2020, no. 253.
45. Van Beurden P., Gössling T. The worth of values — A literature re-view on the relation between corporate social and financial performance, Journal of Business Ethics, 2008, 82 (2), pp. 407—424.
46. Vienna University Studie 12/2012, CSR-reporting. blogspot.nl., available at: http://csr-reporting.blogspot.de/2012/11/false-claims-insustainability-reports.html
47. Visser O., Kurakin A., Nikulin A. Corporate social responsibility, coex-istence and contestation: large farms’ changing responsibilities vis-à-vis ru-ral households in Russia, Canadian Journal of Development Studies, Revue canadienne d'études du développement, 2019, no. 40:4, pp. 580—599.
48. Walker K., Zhang Z., Ni N. The Mirror effect: Corporate social responsibility, corporate social irresponsibility and firm performance in coor-dinated market economies and Liberal market economies, British Journal of Management, 2019, no. 30 (1), pp. 151—168.
49. Raghubir P., Roberts J., Lemon K. N., Winer R. S. Why, when, and how should the effect of marketing be measured? A stakeholder perspective for corporate social responsibility metrics, J. Public Policy Marketing, 2010, 29 (1), pp. 66—77.
50. Yu H.-C., Kuo L., Kao M.-F. The relationship between CSR disclosure and competitive advantage, Sustainability Accounting, Management and Policy Journal, 2017, vol. 8, no. 5, pp. 547—570, available at: https://proxy.library.spbu.ru:2060/10.1108/SAMPJ-11-2016-0086
51. Zabneva E., Kuznetsova Yu. The quality of corporate social responsibility of large coal mining companies in Russia. E3S Web Conf. 20807010 (2020).
Review
For citations:
Solovey T.N. CORPORATE SOCIAL RESPONSIBILITY: MOTIVATION, TRENDS AND PROSPECTS. Territory Development. 2021;(3 (25)):28-37. (In Russ.) https://doi.org/10.32324/2412-8945-2021-3-28-37
Views:
802
Email this article 