INFORMATION PROCESSES IN THE FORMATION OF HYPE CYCLES

A paradigm shift in the use of information technologies in modern socio-economic systems is shown. Information processes and digital technologies expand the scope of the main activities of employees, enterprises, organizations, institutions and play an active role in the formation of value chains, consumer preferences, as well as in the convergence of cognitive and information technologies with the support and decision-making both in production processes and in the formation of volatile trends in goods and services markets, etc. The regularities of the use of information about the properties and characteristics of goods and services offered to customers, as well as the reaction in the form of formed demand in accordance with the needs at all levels of the Maslow pyramid are established. In addition, it shows the patterns of influence of the information reflecting the experience of using products by predecessors on the preferences of followers. It is established that the simultaneous impact of positive and negative information forms multidirectional trends in the dynamics of demand in the markets of goods and services. A mathematical model of the influence of information processes on the dynamics of product distribution has been developed and verified. The model includes a mathematical description of the hype processes of the formation of growth and decline trends, as well as their joint manifestation, and with a different time manifestation. It is based on the solution of differential equations of both positive and negative impacts of information processes on economic systems and their actors. The resulting generalized mathematical model is an instrumental tool for the quantitative representation of hype cycles, the qualitative analogue of which is the Gartner cycles, which are widely used today for managing the production activities of enterprises, projects, as well as for positioning innovative products in the life cycles of their market distribution.

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