National Branding of Russia: Conceptual Foundations, Formation Mechanism, Economic Effects
https://doi.org/10.32324/2412-8945-2025-1-50-57
Abstract
The article shows the results of a study of national branding through the prism of conceptual understanding of the national idea, its positioning in the eyes of the country’s partners and competitors through the use of the national branding mechanism. The author’s position is to present the national brand from the perspective of the image component, which will expand foreign economic relations, create prerequisites for a new essential content of economic growth, and ensure economic stability as a guarantee of progressive development of the country in the future.
About the Authors
M. V. Charaeva
Southern Federal University
Russian Federation
Russian Federation
Marina V. Charaeva — Doctor of Economics, Professor, Acting Head of the Department of Theory and Technology in Management
Rostov-on-Don
L. S. Eksuzian
Lomonosov Moscow State University
Russian Federation
Russian Federation
Laura S. Eksuzian — Student
Moscow
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Review
For citations:
Charaeva M.V., Eksuzian L.S. National Branding of Russia: Conceptual Foundations, Formation Mechanism, Economic Effects. Territory Development. 2025;(1 (39)):50-57. (In Russ.) https://doi.org/10.32324/2412-8945-2025-1-50-57
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