Evaluation of the efficiency of the educational organizations sites as a tool for service quality management

The article proposes a methodology for analyzing the effectiveness of websites of educational organizations based on building a system for evaluating a website, primarily as a set of information-logical elements, technical and visualgraphic solutions. An open presentation of information about the activities of educational organizations is currently an integral attribute of the provision of educational services. Information technologies for providing information are different, but, based on the regulatory requirements for the activities of educational organizations and the established practice of interaction with consumers of services, the main channel for obtaining the necessary information about the activities of institutions are official websites. This product allows you to build constructive communication between an educational organization and the target audience, therefore, it must comply not only with the requirements of regulatory authorities, but also with the needs of consumers of this product, the ideas of students and their parents about the information resource of the educational organization.

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