SIMULATION OF PROGRAM-ORIENTED ENTERPRISE MANAGEMENT OF SMALL AND MEDIUM BUSINESSES IN THE SPHERE OF LEISURE AND ENTERTAINMENT

Abstract

The article is devoted to studying the process of enterprise management of small business in the field of culture in a highly competitive market, in particular, to organizing and conducting quests. In this area of small and medium-sized businesses, an analysis of the activities of cultural and leisure enterprises and organizations that provide services for leisure and entertainment activities in the emerging new market in the Russian Federation, including in Novosibirsk, was carried out. The position of the enterprise and organizations of small business as active market participants, their financial condition and marketing activities are considered. Recommendations on improvement of marketing activity are given, market development prospects are evaluated.