Some Issues of the Digital Transformation Management Methodology in a Permanently Changing Business Environment
https://doi.org/10.32324/2412-8945-2025-1-71-78
Abstract
The article formulates the main provisions of the methodology for managing the digital transformation of commercial enterprises in a permanently changing business environment. The complexity of the processes of designing, implementing, and evaluating the effectiveness of digital transformation, the focus on a heterogeneous mass consumer, the flexibility of responding to changes in the business environment, presuppose the use of new management methods and automation of management processes based on the application of product approach mechanisms and the organization of a continuous automated cycle of management and monitoring of digital transformation. The provisions of the proposed methodology and the concept of its digitalization can also be applied to enterprises in the non-profit sector of the economy.
About the Authors
A. L. Kurenkov
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Aleksandr L. Kurenkov — Candidate of Technical Sciences, Associate Professor, Basic Department of Digital Economy, Institute for the Development of the Information Society
Moscow
A. I. Urintsov
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Arkady I. Urintsov — Doctor of Economic Sciences, Professor, Head of the Basic Department of Digital Economy, Institute for Information Society Development
Moscow
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Review
For citations:
Kurenkov A.L., Urintsov A.I. Some Issues of the Digital Transformation Management Methodology in a Permanently Changing Business Environment. Territory Development. 2025;(1 (39)):71-78. (In Russ.) https://doi.org/10.32324/2412-8945-2025-1-71-78
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