Analysis of the activity of citizens in the official communities of municipalities of Sverdlovsk region in VKontakte social network
https://doi.org/10.32324/2412-8945-2025-3-44-54
EDN: LSTOSO
Abstract
The article is devoted to the analysis of the activity of citizens in the official communities of municipalities of Sverdlovsk region in the social network VKontakte. The study examines the effectiveness of official public administration management with an emphasis on interaction between local governments and the public; various aspects are considered (the level of users’ engagement, information dissemination, feedback from community subscribers). The results of the study allow us to identify the key factors contributing to successful communication in social networks. In addition, the author offers recommendations for optimizing the content management strategy of official publications in order to increase civic engagement and users’ participation in the discussion (resolution) of municipal issues.
About the Author
N. V. Olukhov
Ural Institute of the State Fire Service of the Ministry of Emergency Situations of Russia
Россия
Россия
Nikolay V. Olukhov — Candidate of Sociological Sciences, Associate Professor of the Department of Philosophy and Humanities
Yekaterinburg
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Review
For citations:
Olukhov N.V. Analysis of the activity of citizens in the official communities of municipalities of Sverdlovsk region in VKontakte social network. Territory Development. 2025;(3 (41)):44-54. (In Russ.) https://doi.org/10.32324/2412-8945-2025-3-44-54. EDN: LSTOSO
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